Thai noodles wholesale: five formats and minimum orders
Updated:
SCG International supplies five noodle formats from Thailand: Thai Chef cups and bags, FF bowls, JUB JUB rice noodles and Thai Aree meal kits. The minimum order is two or three pallets per flavour or SKU. For FF it is 200 cartons, and flavours can be mixed within that order. Two or three products are enough for a trial order. Pick them, and we will send samples and prices.
Suppose you are a retail chain buyer or a distributor and have room for two or three Thai noodle products in a trial order. There is demand for instant noodles in Kazakhstan: the World Instant Noodles Association (WINA) estimates it at 340 million servings in 2025, and from 2021 to 2025 it stayed between 300 and 360 million servings a year. That leaves two decisions: which formats to take first, and how many pallets they add up to.
Five formats in figures
From the Siam Signature catalogue, October 2026.
| Format | Flavours | Sizes | Per carton | Cartons per pallet | Minimum order | Shelf life |
|---|---|---|---|---|---|---|
| Thai Chef cup | 4 | 60 g | 12 cups | 126 | 3 pallets per flavour | 12 months |
| Thai Chef bag | 4 | 60 g, single bags and 5-bag bundles | 30 bags | 99 | 3 pallets per flavour | 12 months |
| FF bowl | 5 | 65 g | 36 bowls | 40 | 200 cartons, flavours can be mixed | 12 months |
| JUB JUB rice noodles | 2 | 55 g bag, 75 g cup | 24 packs | 70 | 2 pallets per SKU | 12 months |
| Thai Aree meal kits | 3 dishes | 120, 150 and 200 g | 12 kits | 120 | 2 pallets per SKU | 15 months |
Which format suits which channel
Thai Chef cups and bags are made by Thai President Foods, the company behind MAMA noodles for over 50 years. Both formats come in the same four flavours: shrimp tom yum, creamy tom yum, chicken and duck. We suggest starting with the two tom yums. The bag sells singly and in 5-bag bundles. We recommend it for traditional retail and retail chains, and the cup for convenience stores and outlets where people eat noodles on the spot. The cup pack says: ready in 3 minutes.
Put shrimp tom yum cups and bags on the same shelf, and sales will show which pack shoppers pick more often: the flavour is the same in both.
For FF bowls the minimum covers the whole line, not each flavour: 200 cartons, which is five pallets of 40 cartons. The five flavours can be mixed within that order, and “Tom yum” is a good place to start. Since 2002 Fashion Food has sold FF noodles to shops and restaurants in Thailand, so we recommend the bowl for both retail and HoReCa.
For the rice noodle shelf, we offer JUB JUB: kuay jub, a popular dish in Ubon Ratchathani province. The noodles are made from Thai rice and baked, not fried. The catalogue suggests starting with both flavours, original chicken and shrimp tom yum. Each comes in a 55 g bag and a 75 g cup, with a minimum of 2 pallets per SKU.
Each Thai Aree kit holds the noodles and the sauce or paste, so we suggest placing it next to Asian sauces. The kits are made by Pad Thai Ari, a Bangkok restaurant whose pad thai recipe is over 80 years old. All three packs say: no added preservatives, artificial colours, artificial flavours or MSG. For a first shipment, start with tom yum 150 g: it serves one, while the pad thai and boat noodle kits serve two.
How many pallets a trial order takes
Suppose you take shrimp tom yum in both Thai Chef cups and bags, with FF bowls in mixed flavours as the third product. That comes to three pallets of cups, three pallets of bags and 200 cartons of bowls, which is another five pallets. If you take Thai Aree tom yum 150 g instead of FF, the third product fills two pallets. We confirm whether products from different manufacturers can ship together when we price the order.
The table gives total shelf life. In your request, ask how much shelf life will remain at shipment, and we will confirm it with the manufacturer.
Import documents for Kazakhstan
Noodles are imported under an EAEU declaration of conformity and must comply with three Customs Union technical regulations: TR CU 021/2011 on food safety (in Russian), 022/2011 on labelling and 005/2011 on packaging. The Kazakh importer, or a person authorised by the manufacturer, accepts the declaration on the basis of test reports from an accredited laboratory that has tested product samples. A conformity assessment body registers it. Labelling must be in Kazakh and Russian and carry the EAC mark.
Customs Union Commission Decision No. 317 of 18 June 2010 exempts two kinds of finished products from veterinary control: those with no raw meat ingredients, and those in which processed products of animal origin make up less than half. The packaging and storage conditions set in the decision must be met. Whether a given flavour qualifies depends on its ingredients: the manufacturer's specification shows the share of products of animal origin.
Product pages show the eight-digit HS code from the catalogue. This is the Thai code (AHTN). When the goods are declared, the importer or its customs representative determines the ten-digit EAEU code (TN VED), and customs checks that the classification is correct. Under Article 20 of the EAEU Customs Code (in Russian), codes in the supplier's documents are not binding for classification. For noodles, two codes are in play: 1902 30 100 0, with a duty of 13% but not less than €0.05 per kg, and 2104 10 000 0 (prepared soups and broths), with a duty of 12.5%. These rates exclude VAT and follow the EAEU Common Customs Tariff as of October 2026. For JUB JUB and Thai Aree, 1902 19 100 0 may also apply, depending on the ingredients.
Two or three products in your request
A short list is enough for the first step: format, flavour and volume for each of your two or three products. In the request form, tick “Noodles and ready meals”, choose “Trial order” under Volume, and put the list in the Comment field. We will clarify the details, work out a price for your volume and route, and send samples and the manufacturer's documents for the products you choose.